Never read any Goebbels, but he is reported to have said words to the effect:
Lie big, and stick with it.
and
Always accuse your enemies of what you are doing.
Therefore, it’s not enough to establish a group tasked with guillotining your enemies and persecuting and killing any who oppose you – you need to call it the Committee For Public Safety. You name your propaganda organ Truth (Pravda). You exterminate 65 million peasants and torture and abuse millions more, and call it a Great Leap Forward. Invade a country and start shooting people? You’re pacifying the population. Drive people from their land at the point of a gun? You’re rationalizing borders. And so sickeningly on.
More modern examples: imposing totalitarian control? Call it tolerance and critical thinking. Seizing control of 1/6th of the economy? Call it instituting Affordable Care. Label the most corrupt administration in history scandal-free. Imposing magical thinking under the threat of violence is believing the science. Or, to today’s point: imposing humiliation rituals and physical abuse? Call it public health measures.
The sad part: it works. It works like a charm.
Today’s mini-post: pay no attention to what the proponents of a position name their program or state their goals. Look instead at the details and evidence.
Yard Sale of the Mind 
There are some built-in conclusions there about how many things are festooned with the words “equity” “diversity” and “justice”.
Though I notice nobody’s talking about tolerance anymore. Why is that?
Too many statements about how there was no need to tolerate hate.
Don’t worry. Holding these folks to just Diversity and Inclusion is enough, because they are so het up to exclude so many people.
And always use “fair play” (which one should pursue, and can do with a happy conscience) because “equity” (you can point out, when challenged) is a dog whistle for white female supremacy.
Someone is in a bad mood. I totally agree for what it’s worth.