Business Directive Captured in the Wild

Prudence dictates I not say where this pearl comes from, but I have to share a directive some poor marketing person was given to work on this year:

Core value messaging to position [product] as a strategic optimizer.

Who among us would not throw his heavily-laden wallet at a product whose core messaging positioned it as a strategic optimizer? Hard to argue with that! Hard, in fact, to do much of anything with such a plenipotent sentence fragment.

Happy New Year!


Author: Joseph Moore

Enough with the smarty-pants Dante quote. Just some opinionated blogger dude.

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